the business challenge

Vizzy, one of Canada’s fastest-growing hard seltzer brands, wanted to strengthen its connection with millennial and Gen Z audiences through a vibrant, shareable summer experience.


The goal: cut through the crowded beverage-activation landscape and align Vizzy with the country’s fastest-rising social sport — pickleball — while driving trial, awareness, and earned media in a fun, authentic way.

the solution

Partnering with RendezViews, Toronto’s award-winning outdoor destination, we transformed part of the 30,000 sq ft space into “The Vizzy Pickleball Patio” — a colourful, music-filled, social-sport playground that blended recreation, refreshment, and community.

Key elements included:

• Custom-branded pickleball court surrounded by a vibrant “good-vibes-only” patio environment


• Walk-up and bookable play sessions for all skill levels, encouraging social participation and repeat visits


• Integrated sampling program tied to on-site QR engagement and digital contests

• Pro matches viewing parties 

• Clinics and amateur tournaments

• Influencer events amplifying shareability across social media


The activation positioned Vizzy not just as a beverage brand, but as a lifestyle connector — refreshing, inclusive, and joy-driven.

the resultS

The Vizzy Pickleball Patio became one of Toronto’s most talked-about summer activations, exceeding every KPI set:

• Visitation: 85,000 + guests over the season



• Engagement: Average dwell time 3x higher than typical brand activations

Industry reports (e.g., EventTrack, 2023) show average dwell time for beverage or lifestyle activations at ~15–20 minutes while visitors playing pickleball, socializing, and sampling product equals 45–60 minutes

our role

Marcello served as the client lead, shaping the vision from concept to one of Toronto’s most talked-about summer experiences.

He guided the brand, venue, and agency partners in crafting a space that fused sport, culture, and community — ensuring every detail reflected Vizzy’s vibrant, inclusive DNA.

From partnership alignment and experience design to influencer engagement and media amplification, Marcello’s holistic approach amplifed a seasonal activation into a cultural statement.

His leadership was instrumental in positioning Vizzy as more than a beverage — as a lifestyle brand that champions joy, connection, and belonging.