Kozliks Tasting Project

the business challenge

Kozlik’s, a beloved Toronto-based mustard brand with deep heritage, was looking to expand beyond the condiment aisle and re-introduce itself to a new generation of food lovers.

The challenge was to demonstrate the brand’s versatility — showing that mustard could be more than a hot-dog topper and instead a culinary ingredient worthy of creativity, experimentation, and pride of place in modern kitchens.

Kozlik’s needed a fresh platform that could translate its authenticity, craftsmanship, and flavour story into an engaging, shareable experience that would spark discovery and conversation.

the solution

We created The Kozlik’s Tasting Project — an immersive and interactive tasting series designed to reimagine how people experience mustard.

Each session invited media guests and influencers on a multi-sensory journey: pairing mustards with unexpected foods, beverages, and cultural moments. From oysters to ice cream, and cocktails to charcuterie, every pairing challenged convention and celebrated curiosity.

The content, storytelling, and environment all worked together to showcase Kozlik’s as a modern brand with deep roots — proudly Canadian, endlessly adaptable, and creatively inspired.

the resultS

Repositioned Kozlik’s from a legacy condiment to a lifestyle brand synonymous with craftsmanship and culinary adventure.

Generated significant earned media and influencer engagement, including coverage in food, lifestyle, and design publications.

Drove measurable lift in both direct-to-consumer sales and retail interest following the series.

Sparked ongoing collaborations with chefs, mixologists, and cultural partners who continue to integrate Kozlik’s products into their own offerings.

our role

As Producer and Creative Architect, we led:

Concept development and experience design

Brand narrative and tasting framework creation

Talent and chef partnerships

Event production, marketing, and audience development

Media and influencer engagement strategy

Client relationship management

Through a combination of strategic storytelling, sensory design, and community activation, the Kozlik’s Tasting Project turned mustard into a movement — proving that even the most familiar brands can inspire discovery when reimagined through the lens of belonging and experience.