the business challenge

Mr & Mrs Smith, the award-winning global travel club renowned for curating the world’s best boutique and luxury hotels, wanted to officially enter the Canadian market.

The brand needed to introduce itself to an audience of design-savvy travellers, media, and tastemakers who value authenticity and experience over advertising.

The goal: to create immediate cultural credibility and position Mr & Mrs Smith as the trusted curator for discerning Canadian explorers.

the solution

We produced an immersive Canadian launch experience that captured the brand’s signature blend of sophistication, playfulness, and wanderlust.

Through strategic partnerships, curated guest lists, and meticulous attention to detail, we transformed the event into a living expression of the Mr & Mrs Smith ethos — intimate, stylish, and full of discovery.

Highlights included:

A bespoke venue concept evoking a “modern traveler’s salon,” featuring sensory vignettes inspired by Mr & Mrs Smith destinations.

Integration of food, music, and design reflective of the brand’s British roots and global taste.

Engagement of top-tier media, lifestyle influencers, and hospitality leaders to spark immediate buzz.

Custom storytelling touchpoints — from invitation design to experience flow — to reinforce the brand’s identity and tone.

the resultS

Generated extensive earned media across luxury, lifestyle, and travel outlets.

Established Mr & Mrs Smith as a premium travel authority and experience curator in the Canadian market.

Forged early partnerships and brand ambassadors among key cultural connectors and hospitality insiders.

Delivered a launch that authentically translated global prestige into local cultural relevance — creating lasting brand momentum in Canada.

our role

As Executive Producer and Cultural Strategist, we led end-to-end concept development, production, and partnership integration.

Responsibilities included:

Creative direction and experiential design

Venue curation and event production

Partnership strategy and brand alignment

Talent, media, and influencer management

Guest experience design and hospitality flow

Our approach ensured that every touchpoint — from the guest list to the lighting — embodied the spirit of Mr & Mrs Smith and set a new benchmark for luxury travel launches in Canada.