Rendez views

Reigniting a City’s Spirit: Turning a time of isolation into a movement of hope, connection, and creativity for Toronto.

the business challenge

During the height of COVID, Toronto needed more than a place to gather — it needed hope, safety, and connection. The challenge was to create a destination where people could come together responsibly and rediscover the city’s spirit of joy, creativity, and community.

the solution

RendezViews transformed a 30,000-square-foot downtown parking lot into one of Canada’s largest outdoor venues — a vibrant open-air playground filled with art, energy, and connection.


In its second year, a 45,000-square-foot public mural program re-imagined the space as an evolving cultural canvas, turning the venue into Toronto’s go-to “public square.” Through continuous programming, partnerships, and creative experimentation, RendezViews became a symbol of resilience, joy, and civic pride.

the results

RendezViews became one of Canada’s most celebrated outdoor destinations — and a global case study in how design, culture, and community can deliver extraordinary impact on minimal resources.

  • 625,000+ visitors across five seasons

  • +25% YOY attendance growth for three consecutive years

  • +65% YOY growth in digital impressions and 50% YOY growth in media coverage in its first three years

  • 300M+ total media impressions over five years — achieved on a $5K annual marketing budget (that’s not a typo!)

  • #1 trending outdoor experience in Toronto for three consecutive summers (2021–2023)

  • 15M+ organic video views and 1.2M+ shares across TikTok, Instagram, and Facebook

  • Named a “Top 10 Cultural Destination” by Toronto Life and featured in DesignTO, The Globe and Mail, and Curbed

  • Extensive feature coverage from The Globe and Mail, Toronto Star, CBC, CP24, BlogTO, Designlines, NOW Magazine, Toronto Life, Narcity, and international design publications

Media Accolades & Cultural Raves

“A vivid symbol of resilience, hope, and joy at a time the city needed it most.” — Toronto Star

“What started as a parking lot became the cultural heartbeat of downtown Toronto.” — CBC Toronto

“The city’s go-to destination for big moments and shared experiences.” — Toronto Life

“One of the world’s best open-air spaces — proving that public realm innovation can start anywhere.” — The Guardian (UK)

“A creative triumph that put Toronto back on the map.” — NOW Magazine

OUR role

Director, External Relations + Business Development


Co-developed the concept and launch; led marketing, communications, partnerships,programming and net-new event strategy.
 

Championed experience innovation, brand storytelling, and business development — turning a once-empty lot into a record-breaking destination that blended cultural relevance with commercial success.