winter views

Turning Winter Into a Destination: Redefining the season by proving Toronto could be the place to feel warmth, joy, and connection—without ever leaving the city.

the business challenge

Create a one-of-a-kind destination that celebrates winter — right here in the city.
 The goal: prove that Torontonians didn’t have to escape to the north to experience the wonder, warmth, and joy of the season.

the solution

Winter Wonderland — right downtown.

WinterViews transformed a downtown site into a cozy, immersive cold-weather experience featuring winter dining, skating, music, games, and s’mores by the fire.

Highlights included:

• Private Dining Cabins for intimate gatherings and celebrations


• The Lodge, a warm communal hub for food, drink, and connection


• Skating with a View, offering a new way to experience the city skyline

• S’mores & Surprise Moments, with fire pits, karaoke cabins, and pop-up delights that turned guests into storytellers of their own winter magic

the resultS

In its first year, WinterViews redefined what winter in Toronto could be — proving you don’t have to leave the city to experience the magic of a winter wonderland.

  • 10,000+ guests in the inaugural season

  • $13.75M in earned media value on a sub-$10K marketing spend — a remarkable ROI driven by organic buzz

  • 40+ media features across CBC, CTV, Toronto Star, Narcity, BlogTO, Daily Hive, Designlines, Toronto Life, and NOW Magazine

  • #1 ranked winter patio experience in Canada (BlogTO, Toronto Life)

  • 15M+ social impressions across TikTok and Instagram, fuelled by influencer and user-generated content

  • 85% of guests rated it 5 stars, praising its design, atmosphere, and sense of community

  • Average dwell time: 2.5+ hours, with strong repeat visitation from locals and day-trippers

  • Double-digit month-over-month sales growth, extending hospitality revenues deep into winter

  • +30% increase in F&B sales versus prior winter benchmarks

Media Accolades & Cultural Raves

“A winter wonderland that proves Toronto can be magical in minus 10.” — Toronto Star

“The city’s most Instagrammable outdoor destination.” — BlogTO

“WinterViews didn’t just extend patio season — it redefined what winter in Toronto could feel like.” — CTV News

OUR role

Director, External Relations + Business Development


Co-developed the concept and led marketing, communications, partnerships, and new event strategy.


Championed experience design, innovation, and business development — transforming a bold seasonal idea into a culturally relevant and commercially successful destination.